“Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable. Universal says that these will be available for a 48-hour rental period at a time, for a price of $19.99 in the US and an equivalent converted price in local currencies around the world. And that starts this Friday, with Universal Pictures’ The Hunt, The Invisible Man and Emma and eventually DreamWorks Animation’s Trolls World Tour movies which are currently in theatrical release, will be available on a variety of streaming apps to rent. NBCUniversal says they will be relying heavily on streaming apps and over the top (OTT) video streaming platforms to help them release movies for home viewing on the same day as the cinematic release is lined up. Now however, with cinema halls shut in most countries around the world and people refraining from stepping out of their homes to stay protected from the fast spreading Coronavirus, movie studios are responding. But that never really went beyond the contemplation and planning stage. One such example is of movie studios who have been planning to release movies for home viewing on the same day as the release in cinema halls. Some unplanned, some that everyone of us was dithering on for a while.
Coronavirus is causing a whole lot of restructuring in society in general.
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